Recently we were looking through some of the logos that Comic-Con has used over the past 44 (!) years of its existence, and we realized how you can see the evolution of the event—plus a peek at it’s one-time sister event, the Comic Book Expo—through these wonderful designs. Beyond that, there’s some great Rick Geary art that hasn’t seen the light of day for quite some time, so we thought we’d share.
Above are the first two logos from the event. On the left is 1970’s Shel Dorf-designed logo for “San Diego’s Golden State Comic-Con” the first year of the event. By 1972, the name had changed slightly to "San Diego's West Coast Comic-Con." Note that both logos stress the core coverage of the event, even to this day: “Comic Art,” “Films,” and “Science Fiction.”
By 1973, the show had settled into being the “San Diego Comic-Con” in 1973. While there was no specific logo until 1980, there was text that was used for a number of years, including 1973 through 1976, lettered by Shel Dorf (at left above). In 1980, this comix-feeling logo was designed by underground cartoonist John Pound and used through 1982.
Around that time, Rick Geary came up with the Toucan. According to Rick, he never really meant it to be a toucan; he was just into drawing animals (and birds) dressed up as humans at the time. Either way the bird stuck and became the hallmark of the San Diego Comic-Con for the next decade or so. Above is a rare look at Rick’s definitive version of what became known as the “Toucan Logo”. His original line-art is on top and his hand-colored version is directly above.
In 1995, in an effort to stress the growing international appeal of the event and its growth to become the leading comics and popular arts convention in the country, the show was rebranded as “Comic-Con International: San Diego,” with this new logo designed by Richard Bruning and his associates. As you can see, the Toucan wasn’t too pleased with this change, as indicated on the first Souvenir Book cover with the new name.
Expo Boy was our official “mascot” and logo for the Comic Book Expo, a comics industry trade show Comic-Con held from 1984 through 2001. Above, Rick’s first Expo Boy design was the official logo of the Expo, which was open to comic book retailers from around the world, and started by Comic-Con at the suggestion of Marvel Comics’ then director of sales, Carol Kalish. The Expo was run by David Scroggy, who is now Dark Horse’s VP of Product Development.